6 ACTIONABLE WAYS TO MAKE TIME FOR BUSINESS BLOGGING
Why hello, and welcome to the first blog post in forever here on Chameleon Creative Content!
Today’s topic is rather apt because, as you might have noticed, I haven’t published a blog post since this one in July. That’s a whole month and a bit since I, a writer, actually did any writing on my website. I know, I’m a terrible freelancer.
It’s funny that when the heat gets turned up, the first thing that slides is marketing, even though it’s what pushes our businesses forward.
Recently I’ve been slacking and I know it. It’s not that I don’t want to write, it’s that I don’t feel like I have time for it. There’s always clients to serve, invoices to chase, planning to do and, you know, life to live.
Sound familiar? I hope so because it’s something I hear from my clients all the time too. The intention is there for all of us but in practice, everything else just seems to come first.
Midway through August, however, I had a realisation. I decided that my business is never going to get where I want it to be unless I start actively trying to grow it. Sounds obvious, right? But I was spending so much time firefighting and nowhere near enough time on intentional business growth activity that I hadn’t really thought about the affect my lack of structure might have on my future.
SO WHAT DID I DO?
I vied to change it. I spent a couple of weeks, in between my normal business tasks, carrying out some key activities that really got to grips with what I wanted for my blog. By the end, I actually had a plan of action, with a clear goal that (most importantly) seemed realistic. Pretty neat, don’t you think?
And today I want to share my process with you. So here are 6 actionable ways to make time for business blogging. Let’s get into it...
1. RE-EVALUATE YOUR GOALS
Before you do anything, take another look at your business goals.
Reviewing your goals (or updating them if they’ve been neglected) gives your blogging activity a purpose. Think about what you want to achieve from your business in the next month, year or even in 5 year’s time. Where does blogging fit in?
I'm going to use an example here. Say your goal is to sell £30,000 worth of products in the next six months. You need to think about how can your blog help you achieve this. Maybe using it for product tutorials would work, or creating ‘wish lists’ that feature your products. Both of these tactics would help push your reader further along the buying journey. If your key customer acquisition process, however, is events and fairs, you need to question if blogging as well is going to be worth your time.
At the end of the day, if your blog can’t help you reach any (or all) of your business goals, then you don’t have to worry about finding the time to do it. In fact, you should remove your blog and put your effort into marketing activities that will.
2. FIGURE OUT HOW MUCH CONTENT YOU NEED TO WRITE
The best first step to overcoming blogger's block is to dedicate some time - I suggest 30 minutes - to outlining a content schedule. This might seem daunting, but it will give you a clear guide as to how much content you need to write and by when.
How often you blog is completely up to you, but I would start by creating at least one post a week. Then the formula is simple: work out how many posts you want to write over the next three months and divide it by the number of weeks.
Once you know how many posts you’ll be creating each week, attach a publication date to each one (you can just write: Post 1, post 2 etc. for now).
As if by magic, you have a content schedule and some clear deadline to stick to. Having this structure in place from the get-go will make things feel easier and gives you something to be accountable to.
3. BRAIN DUMP CONTENT IDEAS & KEEP A LIST HANDY
When it comes to making time for business blogging, one of the biggest struggles I hear from my clients is that they often don’t know where to start. They think ‘I must blog today’ but when they come to it, the ideas won't come.
So it makes sense that the next step, after creating an editorial schedule, is to fill it with content ideas.
You can approach the content brain dump in many ways but I like to grab a drink, get my notebook out and create a good old fashioned spider diagram, complete with coloured pens!
Firstly, break things up by writing down your blog categories then challenge yourself to think of 5-10 ideas in each area. Take into account any holidays coming up (for example, as a beauty brand you might want to consider some Halloween makeup looks) and let your mind truly wander. It's also useful to have Pinterest and Google open. Then you can do a quick search to see if anyone else has had the same idea and if they have, how you can put your own unique spin on it.
By the end of this process, you should have plenty of ideas to keep your content calendar full for the next three months. Add the ones that get you the most excited into your content calendar, and save the rest in a handy list for later. That way, if any ideas turn out to be a bust, you have plenty to fall back on.
It’s good practice to keep the list somewhere that’s easily accessible, so you can add to it as and when ideas come to you. I keep all mine saved in Trello, and I have a section in my Bullet Journal dedicated to blogging ideas, so I know I can write things down no matter where I am.
4. BULK YOUR TASKS
Now you know what you’re writing and by when so it’s time to get creating.
In order to create efficiently, task bulking needs to become your best pal. If you have a spare two hours, for example, you can use it to outline all your posts for the month. This means that when you come to writing, you’ve already got something to work from.
I’ve included a list below of all the blogging related tasks that can be bulked, and how long you can expect them to take you (based on creating 4 posts a month). This is completely dependent on your business, mind, so take the timings as a guideline only:
- Blog outlines - 1-2 hours
- Post research - 2-3 hours
- Post writing - 8 hours
- Social media promotional posts copy - 1-2 hours
- Image sourcing - 20 mins
- Social image creation (using Canva) - 2 hours
And there you have it! You can see easily how things can be broken down into smaller, less overwhelming tasks that can fit more easily into your working day.
5. PLAN ‘WRITING’ TIME INTO YOUR DAY
This tactic has all but revolutionised the way I work. I no longer pick things up and put them down when I feel like it. Instead, I plan certain activities in for certain days of the week. Friday, for example, is my business writing day and it’s then that I draft all my social posts and write my blog content.
You probably don’t have full days you can dedicate to writing, but I urge you to carve out at least a couple of hours each week in your schedule. Choose a time when you feel fresh, when emails are typically quieter and when you can be by yourself without any interruptions.
Writing is a fluid process and if you’re constantly breaking off to check Twitter or it’s the end of a long day and your brain is fried, it will take you twice as long to get the words down on the page.
Set yourself a time limit of a couple of hours, switch off all distractions and just write. You’ll be amazed at how much you get done.
6. IF ALL ELSE FAILS, DELEGATE
If blogging is still unachievable for you, consider outsourcing your blog writing to a professional (like me!) whose job it is to get it done.
Not only do we understand what works (and what doesn’t) but we get your time frustrations and are here to make things as easy as possible for you. By working with a writer, you receive copywriting that converts and a cheerleader in your corner. Sounds good, right?
To hire me to write you personality-filled blog content, check out my content creation page here: https://www.chameleoncontent.co.uk/content-creation/
Do you struggle to make time for blog writing? Have these tips helped?